Adalya Hookah Tobacco is a brand established in Turkey in 2003. At first, their production was oriented to the domestic market, and later on, Adalya began to expand worldwide. Very quickly, Adalya flavors became one of the most beloved by hookah enthusiasts all around the globe. Today, the factory is the largest hookah tobacco manufacturer in Turkey and the second largest in the world.

In 2018, the brand entered the markets in the Middle East and Africa, and in 2019 it expanded into the USA.

Adalya has brought to America over 20 different flavors, including the absolute sensation between many hookah tobacco brands, the Love 66 flavor. Ingredients that are used in production are Virginia tobacco, vegetable glycerin, molasses, and flavoring.